Considering the craziness of this year, we’re no doubt in for a holiday season like no other. Spending habits have changed, people are spending more time at home, and you can count on light crowds in the malls and on the streets.
This year has been a year of firsts for just about everybody. From the way you interact with employees to dealing with suppliers, and perhaps most notably, how you serve your customers, it’s a whole new ballgame. Pick up some tips and tricks to start the holidays.
As we move into the next phase of the COVID-19 pandemic, it’s clear that this year’s holiday season will bear little resemblance to those of years past. Many people are choosing to shop online, buy online and pick up in-store (BOPIS), or have product delivered, either to their home of those of their gift recipients, and you, as a retailer, must think of new ways to gain their business.
Farmer’s market and pop-up-shop shutdowns have forced many producers to innovate new ways of selling. Farmers are not the only ones affected either; sellers of gourmet products, artisan soaps, and handcrafted personal care products have also been shut out of a significant income source.