The History of Balsamic

Balsamic vinegar is a sensory delight. Its concentrated flavors and aromas form the backdrop for many culinary creations, but it stands on its own as a product that speaks of history, tradition, and at one time, great privilege.

Today, most people are working from home, home-schooling, and generally staying at home a lot more than they did before the pandemic. Consequentially, most are doing a lot more cooking for themselves, and many have embraced healthy diets and lifestyle habits—which is excellent news for your store. Quality olive oils and other natural ingredients are in high demand, so it’s time to capitalize on that, both online and in-store.

Immunity-Boosting, Feel-Good Foods Are Trendy

Everybody is looking for ways to boost their immunity and stay healthy these days. There’s a lot of science behind the idea that eating a healthy diet that’s high in healthy fats improves just about every aspect of our well-being. High-fat-low-carb diets are linked to longevity, reduced inflammation, and lower risk of chronic diseases like diabetes and cognitive disorders like Alzheimer’s.

But what does this have to do with your store? The simple answer is – olive oil is one of the most beneficial, high-quality, and recommended components of ketogenic (keto) diets, high fat-low carb (HFLC), no carb, vegetarian, and plant-based/vegan diets.

As purveyors of this magical substance, we already know the benefits of olive oil. But there is a whole new audience out there that’s ready and eager to be educated. Appealing to those who are interested in trying keto or are easing into a plant-based diet is simple—arm yourself with some key facts, give them some food for thought, share some easy recipes and tips from respected health gurus, and you’ll always have their ear.

Why Olive Oil is Superior for Keto and Other Healthy Diets

Many seed oils, like canola, are touted for being healthier. Unfortunately, this is not true at all.

Canola, in particular, is a product modified from rapeseed. Rapeseed is a fuel and industrial lubricant crop, but it was re-engineered to be “fit for human consumption” and pushed through the FDA with billions of dollars behind it. Because of the huge marketing around it, people tend to assume it’s healthier. And although it is low in saturated fat, it is one of the most highly processed oils there is.

That’s just one example, of course. The point is, there are so many conflicting messages out there—including ones offered by our own government—that people don’t know what or who to believe anymore. We’d like to think that olive oil is the remedy for our complicated world. It’s honest. It’s 100 percent natural, and we can trace its origins back to the farm it came from. It’s grown and produced using sustainable, time-honored practices by real people who’ve been farming for generations, and that’s just scratching the surface.

So if you’re looking for new and novel ways to engage your current customers and attract new ones, olive oil is the answer. It’s super-healthy, and it tastes great. For salad dressings, marinades, or as cooking oil, the range of flavor nuances is incredible—and there’s nothing better than eating right when you can please your taste buds too!